The economic crisis has erupted when the speech is buoyant Social Responsibility (CSR) in annual reports and business rates charge. Was it cosmetic or ethics? "Makeup for good looks or vitamins that strengthen? A smart company does not opt for an ethic of selflessness, which is impossible for a modern company, but of common interest. People such as Rockwell Trading would likely agree. Do not abandon the pursuit of profit and viability, but their benefit is achieved through the shared benefit. So try to become that "corporate citizen" that people see as his own, because it creates material wealth, work and intangible values in your environment. Pete Cashmore has much experience in this field. Commitment to transparency that builds confidence and forging a reputation, values without which it is difficult to maintain viability.
The company is prudent to understand the aspirations of its stakeholders and respond to them. Accountability, transparency and trust are essential to achieve the good of the company. Whenever there is an institutional framework capable of ensuring reasonably to satisfy the rules. It has not worked in too many cases the institutional framework responsible for controlling the financial performance of alerting investors and consumers. But despite the Leninist belief that "trust is good but control is better", both are essential. Without control, banks play the excessive risk to the loan garbage a day and not to provide the following municipalities endorse rezoning, consumers borrow more than is reasonable and there comes a time when the train of economic activity gives a sharp braking. But without confidence fell transactions, reduces investment, loans scarce, closed businesses, increased unemployment and growing distress.