Rather than listening, the basic lesson is to learn to listen and listen. Many business ideas given by future customers, or entries into new worlds unknown to the managers of a company, start from that simple premise. Does the problem? To put into practice what few or have learned the lesson.
When we speak (I understand this as a conversation, not as a text on paper, which is why I never write), in several entries on Social Media, or its derivative, the Social Media Marketing, we do so from a standpoint that dirige always the practice of listening, but not only putting the ear to see what fish (hearing is not listening), but to learn from what the followers of a mark want to tell it. From there, engage in a communication with them (this will allow the online media, the middle offline only allowed companies hear what was being said of them).
Listen, in the online world, becomes a constantly evolving process in which provokes the process that began contrary to the company, now it is in a better position to know what they hear their customers or followers, controlling, somehow , How to react. That line expresses Enrique Dans, which explains why it is highly advisable to have a corporate blog, what I would amplify the Social Media in all its tools:
(?) Each blog post generates not only the effect resulting from its publication and its (often even more interesting) discussion in the comments, but also invaluable throughout this process subsequent appearances in search engines or links from other pages. If we add to this the possibility of supplementing or even to maintain greater control over what the media decide to extract or stress, the result is even more positive.
That reasoning is, curiously, which today leads me to recommend to those companies which are advised to opt for a corporate blog: not only your appearances multiply its profitability and long term, but also build a repository of links incoming invaluable when it comes to your brand positioning, and you get more control over the information for the future.
Internet, as well as shows Ethan Zuckerman with his project Global Voices Online, is the aglutinador those who have learned to listen and try to show that this path to those who want to follow. The network is a global speaker to learn that it is appropriate to adjust the volume if you want to make a profit. We have heard, but not as decorative two appendices. Understanding what others want us to count, process and communicate it is the step. The disclosure in this information economy in which we now live, now has its start learning how to listen. And along the story is a lesson that very few have implemented. It’s time to change it.