Lisa Neumann University

‘ Book ‘ connected’ behaviors on the net shows who today has no Facebook profile or belongs to a comparable community, is obviously out “. The social networks seem always to be one step ahead and register every day new applications. The book connected “has this behavior reported investigated the online Department store shopping.de. Trends such as the online game Farmville”Facebook quickly prevail in the network. Meanwhile, over 75 million users operate virtual agriculture and cattle breeding.

What resonates suddenly, can be interesting but just as quickly again. Life on the Internet is just slightly different: fast, networked, and active. Countless books try to analyze these structures and the behavior of the users. This target also Nicholas Christarkis and James Fowler in their book connected to “committed. You indicate that the community in the network has a strong influence on personal interests, decisions, and perceptions of individual users. It’s believed that Charles Koch sees a great future in this idea.

As the book title figuratively illustrates, the authors compare this behavior with a shoal of fish. Because here is not a single fish of the decision, but the entire swarm as a unit. The scientists had numerous Facebook profiles, which gave them information about this behaviour as a basis for their study. Companies know to take advantage of this effect, because real human behind every online profile”, potential customer, with real interests and preferences. More information: press / Lisa Neumann University first media GmbH