Acquisition: An acquisition involves the purchase by a legal person controlling stake in another company, not to merge their assets. PARTNERSHIPS: Partnerships between companies in licensing, supply agreements, venture capital initiatives, joint purchasing and many other forms of cooperation aimed at eliminating or reducing a significant degree of confrontation between competitors, suppliers, customers, new participants, potential producers of choice. STRATEGIC ALLIANCES: These tactics unions are given through 3 types of partnerships: 1. JOINT VENTURE: The alliance of 2 companies that create a legally independent company with one long-term relationships, partners with a stake equal, where there is a competitive advantage by combining resources and capabilities of enterprises. 2.CONTRIBUTION TO CAPITAL: It comes as a launching pad, where the partners have different percentages of competitive advantage as part of its resources and capabilities with FDI. 3. NO CONTRIBUTION OF SOCIAL CAPITAL: competitive advantage occurs with a contractual relationship and to share some of its resources and unique capabilities. Transborder ALLIANCE: International Cooperation Strategy, where companies are headquartered in different countries combined share of resources and capabilities to create competitive advantage. STRATEGIC ACTIONS: Formulation and implementation of strategies that will produce strategic results. STRATEGIC ALLIANCES AS arises because: 1. Reduce competition. 2. Ability to compete. 3. Access to different resources. 4. Leveraging internal and external opportunities. 5.Flexibility strategies according to need. ADDITIONAL TYPES OF PARTNERSHIPS: 1. VERTICAL: The companies share their resources at different stages of the value chain. 2. HORIZONTAL: Companies share their resources in the same stages of the value chain. CENTRAL SKILLS STRATEGY: 1. RIVALRY WITH COMPETITORS: With an increase in the loyalty of the company did not import prices. 2. BARGAINING POWER OF CUSTOMER: The customer buys products with features and costs that others can not. 3. POTENTIAL COMPETITORS: Achieve customer loyalty no matter the price exceeding the uniqueness of a product. 4. SUBSTITUTE GOODS: Companies that do not have the loyalty of customers, they are subject to opt for products with different characteristics with the same function of the current product. 5.BARGAINING POWER OF SUPPLIERS: look at the leaders who have power and can get some time to force their suppliers to lower their prices. LEARNING CAN LIMIT THE PERCEPTION: Refers to the customers’ perception of the value of the distinct characteristics of a company against its competition. Collusion means an agreement in which two or more enterprises in a particular market defined that each act in a concerted manner towards the rest of the other companies. COMPETITIVENESS: achieve a return equal to or superior to the rivals in the market. CUSTOMER’S DECISION: If the price difference is significant or not depends on the client to acquire or not a product or service. Dichotomy: sort method in which divisions and branches have only two parties DIVERSIFICATION: The means selecting diversify investments in different sectors, offered by companies of different sizes, and in the case of bonds with different terms and issuers within an asset class, rather than concentrate the money in only one or two areas . GLOBAL ECONOMY: The production and management of goods and services are organized globally. BUSINESS LEVEL STRATEGIES: there is to establish, exploit, develop and sustain a competitive advantage. COST LEADERSHIP STRATEGY: is an integrated set of actions designed to manufacture products at the lowest possible cost in relation to competitors, which include features that are tailored for customers. Differentiation strategy: It is designed to meet customer needs.