Recently, a market-based positioning of a company is becoming increasingly important. In times of cyclical down markets, may indicate a purchase unwillingness on the part of consumers and a growing competition, it is very important to initiate the appropriate advertising strategies for the company. You must convince the customers, why just this within the company have to make a purchase. This orientation is also consumer benefit”called. Relevant department stores in the downtown areas make it for decades. Over the entrance door, foot flags adorn the facades that know only an alignment advertising company. Such flags stand immediately in the eye.
A company itself can be any adjacent promotions, unless an Italian or a French week, a sellout, etc. through the flags apply. The advantages are clearly obvious. A wide layer of buyer-goal orientation, the advertising banners are also still very reasonably priced. Is the only unique Manufacturing process to go through. An action can be applied over a period of time and after an other flag can find their usage. Get more background information with materials from Ian Cole. But actions are mostly not of unique nature in the course of time they start again.
The storage advertising flags are only to unpack and install properly. The flags have a further advantage compared to an advertisement in the newspaper. Through a display of the readership what currently appears although, is up-to-date – the orientation takes place – which products the price is lowered. The disadvantage arises from the fact, skip the information right now, but if the buyer due to a display also causes look, to enter the city centre and the Department store, remains unfortunately uncertain. Who sees potential consumer but the hanging advertising banners at the Department store, so he is already at the point of sale”, exactly at the point where the sale to be made. Should his curiosity has been piqued so it is 100% to a probability to assume that this even enters the Department store and a shopping makes. Oliver Bunzheim